Industries / Professional Services
Find out if your busiest clients are your most profitable.
For founder-led agencies, firms, and specialist practices. Turn “busy” into profitable and predictable.
Who this is for
Built for businesses like yours.
Founder-led agencies, firms, IT and managed-services businesses, and specialist practices — roughly $1M–$10M — with client, utilization, and time data that's rarely joined up.
The problems we solve
Sound familiar?
- Profit by client, service, and team is unclear
- Scope creep and under-pricing
- Client concentration risk
- Utilization guessed at
- Thin, unpredictable margin
How we help
The offer.
A Profit Map by client, service, and team; client segmentation to define your best-fit work; and pricing, packaging, and productization moves.
The Aperture Method phases: Focus · Quantify · Chart · Execute
- Business X-Ray
- Profit Map
- Focus Plan
- Scoreboard
What the work looks like.
Representative case study · Illustrative
A $4M marketing agency, always busy, never sure why profit was thin.
The founder was working flat out but couldn't predict a good month from a bad one. FOCUS identified the constraint as pricing and mix, not sales. QUANTIFY built a Profit Map by client, service, and team that revealed a few marquee clients run at or below cost after real hours, heavy scope creep on fixed-fee work, and dangerous revenue concentration. ILLUMINATE defined the genuinely profitable, best-fit client. CHART sequenced repricing, renegotiating or exiting the worst-fit clients, and productizing a high-demand service. EXECUTE tracked client-level margin and utilization. Illustratively, a firm like this could lift and stabilize margin through pricing and client-mix changes alone — turning “busy” into profitable and predictable.
What you'd learn first
Are your biggest clients your most profitable — and what should you reprice or restructure?
The Business X-Ray is a fixed-fee, low-risk first step — it answers exactly this before you commit to anything more.
See your business clearly. Then watch the strategy run.
Start with the Business X-Ray — a fixed-fee, low-risk first step.